Globalization and Cultural Diversity

Abstract

The concept of culture has become one of strategic importance for all disciplines studying human
and social universe, being invested today with multiple explanatory connotations. Meanwhile, conjunction
and theoretical approaches we witness interference, under the imperative of interdisciplinary vision lead us,
often up to a damaging confusion between communication and culture. Distinction between symbolic and
instrumental, of culture and civilization are necessary to not confuse the contents of symbolic culture media
of communication technology. An inventory of issues and social transformations that have acquired an
indisputable relevance in contemporary development equation surgery is necessary but difficult. It should be
mentioned two of them, given their global significance: the rediscovery of culture as a defining factor of the
social and importance that have acquired communication processes in living societies. In fact, between the
two aspects there is a relationship of inherent and consubstantiality, validated by actual historical experience.
Culture and Communication is now a binomial with terms interchangeably, the two processes intertwined in a
single block. Welding of the two dimensions was otherwise devoted to the vocabulary of social sciences and
humanities through the concepts of culture media and intercultural communication. If we examine the
paradigm shift in the theoretical space of the last century, the most surprising phenomena that we observe is
that theories concerning communication space literally invaded the area that was traditionally reserved for
theories about culture. For theorists today, communication is a structural constituent and all definitions,
descriptions and characterizations that build on contemporary culture.