Interdisciplinary Dimension of Communication Science

Abstract

The hypothesis from which we start in initiating our approach is that according to which
managerial communication is an important tool to change an organization's strategy. Our purpose is to argue
in favor of the fact that this type of communication contributes significantly to adjusting the attitudes and
changing behaviors of the organization members. In the context of change, managerial communication should
be transformative, in order to ensure the adaptation of the organization to a new extra-organizational
environment, which is, in turn, towards a significant change. What we intend to highlight is the fact that
communicative interaction must occur at all levels and to be forceful, visionary and empathetic, to maintain
wellness in the organization, as the essential element of the organizational change is the human change.
Whatever the type of change - unplanned, planned, imposed, negotiated or participatory – it is very important
to harmonize the measures of change between each other and with the processes that normally take place in
the organization. Finally, we propose a case study that reveals the role of the transformative leadership and
communication in the successful implementation of the new strategy.