Globalization and Cultural Diversity

Abstract

Europe is a reality not only in economic and political terms mainly. The impact of globalization on
contemporary European area is a contested subject in political debates, media or academically. Although
occurring in the economic field with multiple meanings (the increase in economic interdependence of
countries worldwide through increasing volume and variety of goods and services transactions across
borders), in linguistics, globalization illustrates a particular facet of the relationship between the dynamics
and needs of society communication. The impressive contemporary transformation processes triggered by
globalization can be fully understood only if read in a cultural key, only if analyzed from a cultural
perspective. At the same time, the multiple transformations modify the very structure of the cultural
experience and affect the way we understand culture in the modern world. Globalization is the core of modern
culture and cultural practices are the core of globalization.