The Evolution of Political Communication in the Digital Age: The Impact of New Technologies on Political Participation
Abstract
In recent decades, digital technologies have revolutionized the way political communication takes place worldwide. This paper investigates the impact of new technologies on political participation, focusing on changes in voter behavior and communication strategies adopted by political parties.
The paper examines how the use of social networks, online platforms, and digital tools has transformed the relationship between politicians and citizens. It analyzes how instant access to information and social networks have influenced decision-making processes and public opinion, providing new opportunities for civic engagement and electoral mobilization. Additionally, the paper explores the challenges and dilemmas associated with the use of digital technologies in political communication, including the risks of misinformation and online manipulation. It discusses how politicians and political organizations are adapting their strategies to address these challenges and to maintain public trust and engagement.
This paper provides a valuable contribution to understanding the transformations in political communication in the context of technological evolution and underscores the importance of continuous adaptation of communication strategies to respond to new challenges and opportunities in contemporary society.
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