The Role of Agromarketing Services in Ensuring Stability in the Food Market

Abstract

The stability of food prices in the market and the availability of products for consumers arecrucial factors in meeting the demand for food products. The balance between demand andsupply in the food market directly contributes to maintaining social stability within society.Addressing the issue of market stability requires a macroeconomic approach, involving variousfactors such as government agricultural policies, continuous development in agriculture andindustry, stimulating consumer demand, and effectively managing market fluctuations.The globalized nature of the food market amplifies the importance of maintaining stability andaddresses the need for effective interventions to counter disruptive trends. Agromarketingservices play a pivotal role in this context, primarily by studying market fluctuations andprocesses both domestically and internationally. Understanding both domestic marketdynamics and external factors is essential, as changes and political influences in global foodmarkets can impact any country's food market. Thus, the process of globalization necessitatesmutual relationships and dependencies among national economies.It is noteworthy that food markets in developing countries exhibit a less flexible nature, withintermediaries exerting significant influence. This can result in decreased participation ofproducers in the market and increased benefits for intermediaries through price hikes.Therefore, addressing this issue requires evidence-based strategies and practical solutionsaimed at curbing these practices and restoring normalcy to the market.In conclusion, this paper underscores the critical role of agromarketing services inunderstanding and addressing market fluctuations, both domestically and internationally, andoffers scientific insights and practical recommendations to mitigate disruptive trends andstabilize the food market.