Ensuring Market Stability: The Role of Agromarketing Services in Azerbaijan’s Food Market

Authors

  • Aynura Fazil Allahyarova

Keywords:

food market; stability; marketing; agromarketing; market infrastructures

Abstract

The satisfaction of the population’s demand for food products is significantly dependent on stabilizing prices in the food market and ensuring that the products available meet consumers’ needs. The balance between demand and supply in the food market, in principle, directly contributes to maintaining social stability in society. Ensuring market stability in the food market should be approached as a macroeconomic problem. The solution to this problem depends directly on several factors, including the state’s agricultural policy, the continuous development of agriculture and processing industries, stimulating consumers’ purchasing power-demand, and effectively addressing fluctuations in the food market. The food market operates with a more liberal character under globalization conditions, which reflects various interventions in these markets. In fact, these interventions are not considered administrative interventions but arise in the face of global threats in the context of globalization. Therefore, eliminating the destructive manifestations in the food market, first and foremost, depends on the effective organization of agromarketing services.

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Published

2024-07-31

Issue

Section

Miscellaneous