Smart Tourism Drivers and Challenges in Iran
Abstract
Smart tourism is a new tourism concept that is formed through the process of data collection and analysis combined with the use of the latest information technology to make the travel experience more valuable, efficient, and sustainable. In this research we try to understand of smart tourism drivers and challenges in Iran.
The methodology of this paper is descriptive method and it used documentary method for gathering data. To analysis the finding we conduct expert-based method.
Based on the findings, the factors of perceived relative advantage, external support, external pressure, manager's support, human resource preparation, centralized structure, data-oriented culture and complexity have been effective in analyzing the key drivers effective in smartness and technology in Iran's tourism, but from the two factors of compatibility and Technical preparation did not have a significant effect. According to the results of the research, considering the high importance of understanding the relative advantage and the lack of significant influence of adaptation and technical preparation, attention to the introduction and application of an innovation is more important than the current technological capabilities and capabilities of organizations to accept that innovation.
References
.
Published
Issue
Section
License
Copyright (c) 2024 EIRP Proceedings
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
- for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.