Creating and Promoting a Brand's Image Online
Abstract
With increasing competition, corporations set out to create professional and coherent images to showcase their products. The age of the Internet has led to the emergence of increasingly demanding generations of consumers, and companies need to create advertisements and logos that appeal. The paper analyzes the strategies by which a brand can promote itself in the online environment through the context-adapted use of communication and public relations techniques together with marketing techniques according to the brand's mission, vision and values
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