Managerial Strategies in Promoting the Image of a Public Institution
Abstract
The aim of the research is to investigate the attitude of the population towards the Romanian Gendarmerie. In order to analyze the perception of the public image of the Romanian Gendarmerie, a questionnaire was developed, including various questions on the institution and the image perceived by the population. The answers received revealed that a favorable image and a good reputation mean more support and respect from the population.
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