Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism

Authors

  • Elena-Tatiana Hutu Dalcu-Nastase Alexandru Ioan Cuza University of Iasi

Keywords:

persuasion; discourse; publicity

Abstract

Our research aims at arguing that the presence of behavioural scenarios in the discourse of
publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of
persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank
brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next
stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and
their validation as mechanism of persuasion.

Author Biography

Elena-Tatiana Hutu Dalcu-Nastase, Alexandru Ioan Cuza University of Iasi

PhD in progress, Doctoral School of Philology Studies

References

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Published

2021-02-03

Issue

Vol. 15 No. 1 (2020)

Section

Interdisciplinary Dimensions of Communication Science

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Copyright (c) 2021 Elena-Tatiana Hutu Dalcu-Nastase

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