Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
Keywords:persuasion; discourse; publicity
Our research aims at arguing that the presence of behavioural scenarios in the discourse of
publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of
persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank
brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next
stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and
their validation as mechanism of persuasion.
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