Internal Communication during the Crisis. Case Study - Suceava County Hospital
Keywords:crisis; crisis communication; internal communication; crisis plan
Internal communication in an organization is affected by a crisis, although current research in
communication crisis through crisis plan, aimed at reducing to a minimum the increase of entropy internal
organization of staff. During the paper I want to analyze the relationship between the dynamics of crisis and
internal communication, how communication flows both vertically and horizontally within the team may lead
to escalation of the crisis with negative consequences for the entire organization. Every crisis highlights the
weaknesses of the organization stronger, however, post-crisis analysis offers opportunities that can be turned
into strengths. I want to highlight opportunities that can benefit Suceava County Hospital, especially in
internal communication in crisis COVID 19.
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