Organizing and Coordinating a Keiretsu Group in the Japanese Economy: Business Network Based on Soft Power


  • Nicolae Florin Prunau Danubius University of Galati
  • Alisa-Mihaela Ambrozie Academy of Economic Studies


keiretsu groups; business network; strategy; Value Chain; power


Maybe the most grounded contention for the Japanese commerce framework was the surprising capacity and readiness to test and attempt modern things, to see to other frameworks and learn. This was accomplished with eagerness on all fronts within the improvement of Japanese specialized, organizational, administrative and fabricating aptitudes. Japanese industry was checked by fast section into modern areas by firms that delighted in the proceeded bolster of associated companies. Showcase competition was adjusted by budgetary, commercial and generation participation, with the arrangement and operation of keiretsu bunches getting to be an imperative column of the organization of advertise relations in Japan from the 1950s to the show day.

Author Biography

Alisa-Mihaela Ambrozie, Academy of Economic Studies

Ph.D. Student






International Relations in the Contemporary World. Geopolitics and Diplomacy