Transparency of Financial Communication of Banks in Relationship with Customers
Keywords:
banking; financial products and services; online tools; customer financial educationAbstract
The article is part of a topic imposed within the Ethics in Commerce, Tourism and Services discipline, bringing into debate a recent phenomenon, namely, how transparent is the communication of banks in the relationship with consumers, providing detailed, clear and precise information. Although there is legislation in the field, transparency is not always found in the case of banks' financial communication in the relationship with customers, the process being essential to ensure their trust and to avoid any misunderstanding or dispute. The article highlights the usual methods by which the transparency of financial communication of banks in relation to customers is achieved, as well as the degree of sustainability of banks in relation to the environment, with examples from the banking system in Romania.
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